
Anatomie at ActivewearUSA.com
The brain child of Kate and Shawn Boyer, Anatomie is a designer fashion brand with a focus on sportswear, known as designer activewear. The collection was created with today's woman in mind and encompasses the areas of high-performance workout wear to modern designer sportswear. Kate describes her creations as sophisticated and sexy, just like the women who wear them. Anatomie's collection draws inspiration from the most highly-regarded European fashion houses, and is designed to flatter the female form in a way that bespeaks class, elegance and style.
Anatomies formative period dates back nearly a decade to the time when Kate traveled from her native Hungary to the southern French town of Montpelier to pursue an MBA in International Trade. It was there that the former gymnast secured a position as a fitness instructor as a means to finance her university degree. Kate then began training a group of teenage girls for the French Aerobic Championships, which is a highly coveted title they won and held for three consecutive years. For competitions Kate outfitted her young gymnasts in the attire she had designed initially to wear herself.
It did not take long for the self-taught designer to discover and capitalize on the potential of her clothing line. From Montpelier Kate traveled to the Antilles, St Bart's to continue her focus as a fitness instructor, working at various elite beach resorts that encouraged her to develop their private label collections.
Kate and Shawn first met in Miami, where he was designing fashion apparel for hard-to-fit athletic men. The creative couple has since designed collections for Elite Models, Fashion Sport, Cigarette Offshore Racing and Lamborghini to name a few.
Anatomie's guiding philosophy has always been functional fashion. The foundation of their collection is high-performance designer French and Italian fabrics that are durable enough to meet the demands of extreme sports. Anatomie translates those fabrics into a sophisticated sexy silhouette that is minimalist, durable and ultra-modern.