"Designed for the Body and Made for the Soul!" Bluefish Sport was founded in 1998 to produce an exclusive line of fashionable women's activewear and then changed the face of the industry by specializing in designer women's fitness fashions that can be worn as workout apparel and/or daywear.
Bluefish Sport embraces the philosophy of feng shui, so each collection is designed to create positivity, good fortune, and harmony. Our aim is to inspire women to promote good heath/prosperity, balancing chi energy and embracing the five elements, through fashion-forward, functional design with flexible fits for every body!
Bluefish Sport masks imperfections and provides extreme comfort while maintaining body temperature during daily activity. Our designer activewear is created for women by Barbra Quanstrom and her talented team, who make it a priority to understand the current styles, trends and fabrics that empower discerning women's activewear.
"My design aesthetic is informed by all active women's expectations: comfort, quality, style and affordability, so I am continually studying color and design trends, fabric composition and durability, and engaging in ways to produce designer activewear that exceeds those expectations. Having a successful background as a gym owner and fitness fashion design consultant, as well as an active family life, which revolves around the needs of two pre-teen children, and running an internationally-recognized activewear company, is what informs my forward-thinking perspective on activewear: I have learned firsthand what active women want and expect in their fitness apparel, so with every design, and every new fabric we have milled, we are endeavoring to exceed those expectations."
Barbra Quanstrom, Founder, Bluefish Activewear