Hard Tail At ActivewearUSA
Born in Santa Monica, California, Hard Tail clothing originated as a luxury fashion brand offering glamorous, tattoo-art embellished t-shirts with a trendy vibe. From the beginning, in 1991, founder Dick Cantrell had a strong vision for the label. Always made in the U.S.A became the brand's slogan, and has served as a guide for the sportswear range from day one. Meanwhile, a distinctive color palette, style which embodies enthusiasm for life and freedom to move are the key features of the exclusive Hard Tail sportswear collection. Renown for stunning color options, dyed using a unique and complicated "family secret" technique, the brand's success owes much to the devotion of its founder. Cantrell has dedicated himself to offering the best, reaching higher and relishing challenges just as he did in his background as an fighter pilot in the Air Force. In business, these qualities have ensured that Hard Tail has become an unforgettable brand.
In 1994, Hard Tail diversified their collection by incorporating fashionable denims. The expansion of the line continued to redefine trends, bringing a constant of great fit, comfort in wear and finest quality fabric and design to the table. Later, in May 2005, Hard Tail's hometown Santa Monica celebrated the opening of their first retail store. Located close to Hard Tail HQ on Third Street Promenade, the welcoming, fresh and light shopping space resembles a trendy loft apartment and offers a relaxed retail experience.